VCG burst their targets and bring their people together
VCG is a managed IT and solutions provider. They do the design, implementation, and management of data centres. In 2021, following an acquisition, they were faced with the challenges of bringing together two teams and two cultures while coming out of the COVID pandemic, accelerating sales, increasing employee engagement, and trying to achieve several behavioural changes across the business.
What were the company’s BIG goals
Solution provided
Black Isle Group brought the VCG team together for a BIG kick off to establish clear goals and to motivate and inspire them for the ten-week sprint ahead. We worked with them to help create the right “everyday actions” to achieve their BIG goals. We coached senior leaders and helped them peer coach their colleagues in the business. We rolled out our nudge® technology so that the VCG team got daily reminders to keep them on track. Our nudge® tech brought visibility – especially in the remote world – and meant they could track progress in real time. Most of all we helped everyone maintain focus. Finally, we helped VCG celebrate the success of their great performance – and start to plan for their next sprint.
Everyday actions taken
Reaching out to new clients three times a day.
Reaching out to current clients x times a day.
Taking time out x times a day to reflect on how you’re spending your time.
Daily coaching conversations with team members
Reaching out to a colleague to help them x times a day.
Making x Linkedin posts everyday.
Goals Achieved
“We created a performance coaching culture”
Business pipeline increased dramatically.
Employee engagement rocketed.
Working together rose across the business.
Leadership emerged at all levels
Linkedin activity and company brand building elevated.
Achieved
450
new
opportunities
(target 300)
Achieved
360%
of sales
pipeline
target
The numbers were superb. But the standout for me, is seeing the inter-team coaching and support. That is what makes a team succeed together. Sales, Marketing and Pre-Sales, all of which need to coexist for the success of VCG and the customer experience. There is no doubt this approach achieved much more ‘togetherness’.
Group Head of Sales at VCG
