Why Nigel Farage won the vote

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Whatever your political views, UKIP did capture a mood in the UK.

Before you surf away from this blog thinking it is a political one, it isn’t. None of the content in this blog is a comment on UKIP policies. I believe that a good wedge of UKIP’s past success was down to personal communication.

Whatever corporate or political landscape you are analysing, a leader’s ability to communicate can sway stock price or the electorate with frightening speed. One comment by the BP CEO following the oil spill in the Gulf of Mexico made public blood boil. After the first prime ministerial debate in 2010, Nick Clegg swung huge numbers to the left with his impactful delivery. Steve Jobs product launches; say no more.

The basis for any form of successful spoken communication is trust. There are other factors but trust comes first. Based on the premise that people buy people, the listener must buy-in to the speaker. This is, to be engaged, to know that they are being themselves; authenticity. We trust our friends, family and colleagues, mostly. However when you get the feeling that someone isn’t being completely genuine with you, the communication becomes corrupted.

After years of broken political promises, the electorate now find communication from the current leaders difficult. They seldom answer questions directly and rarely admit to being in the wrong. In the clip to accompany this blog, the opposite is true. The UKIP leader confessed, vows to sort it out & finishes with the clever quip about not having a monopoly on stupid people; deflection complete.

A portion of British people will think Nigel Farage’s views fall somewhere between distasteful and xenophobic. Communication of his views however, is candid. Even when he makes a gaffe, he stands by it and this doesn’t go unnoticed. Nick Clegg also had this genuine feel to his delivery after the first debate in 2010. He was then forced to yield on student fees.

Tenure and circumstance have caused the current political incumbents to compromise on the trust part of communication. Time will tell if Nigel Farage can maintain authenticity in his delivery.