Learning outcomes:

This masterclass is adaptable, to suit your needs. Typically, we help you to:

  1. Analyse your current writing style and how persuasive it is
  2. Understand how to identify readers’ needs and concerns
  3. Present your message in a concise and effective manner
  4. Write an Executive Summary that flows as easily as speaking
  5. Create personal templates to reduce future preparation time

Typical masterclass content:

We combine input, discussion and filming to give you a practical and engaging experience.

  1. Simplicity of layout – creating clean, consistent and repeatable layouts
  2. Writing technique – using active voice, short sentences and simple language
  3. Strategic tone – demonstrating your understanding of strategic issues
  4. Strong starts – giving your writing a positive and punchy opening
  5. Case building – supporting your findings with well-structured, logical arguments

Feedback:

A well-structured masterclass, with an engaging coach who provided plenty of insights that were very thought-provoking.

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