This masterclass is adaptable, to suit your needs. Typically, we help you to:
- Analyse your current writing style and how persuasive it is
- Understand how to identify readers’ needs and concerns
- Present your message in a concise and effective manner
- Write an Executive Summary that flows as easily as speaking
- Create personal templates to reduce future preparation time
Typical masterclass content:
We combine input, discussion and filming to give you a practical and engaging experience.
- Simplicity of layout – creating clean, consistent and repeatable layouts
- Writing technique – using active voice, short sentences and simple language
- Strategic tone – demonstrating your understanding of strategic issues
- Strong starts – giving your writing a positive and punchy opening
- Case building – supporting your findings with well-structured, logical arguments
A well-structured masterclass, with an engaging coach who provided plenty of insights that were very thought-provoking.
For more information about this course