Dealing with the Media
As the leader, you are the face and voice of the business
Synopsis:
In a world of rolling news and online commentary, you must come across at your best when dealing with the media.
Talking to reporters is not like talking to just anyone, and today’s non-stop news means you must be ready to respond quickly. There are customs, norms and skills that you can learn and practice to help you do this effectively.
Our masterclass gives you the knowledge and practical tools to help you make your messages clear and compelling, and stay in control across a variety of interview situations.
Learning outcomes:
This masterclass is adaptable, to suit your needs. Typically, we help you to:
- Understand what journalists are looking for
- Identify and deliver key messages clearly and concisely
- Prepare responses to difficult questions, and understand the bridging technique
- Remain in control throughout
- Deliver your message engagingly for TV, radio, online and print
Typical masterclass content:
We combine input, discussion and filming to give you a practical and engaging experience.
- Messaging – creating clear and memorable messages
- Confidence – how to come across confidently on different media platforms
- Control – dealing with difficult questions and keeping control of the situation
Feedback:
A brilliant masterclass, full of practical tips and advice using relevant scenarios, with an experienced, working broadcaster.
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