This masterclass is adaptable, to suit your needs. Typically, we help you to:
- Understand the four elements of an effective story
- Deconstruct current or past business messages, and transform them
- Identify the emotional levers in a story that can persuade others
- Practice and refine how you construct and deliver stories for commercial situations
Typical masterclass content:
We combine input, discussion and filming to give you a practical and engaging experience.
- Foundations – learning how to identify the building blocks
- Crafting – analysing your own content, and extracting useable materials
- Narrative – articulating the persuasive moral of the story
- Delivery – practising and refining how to tell your story for greatest impact
I'm a huge fan of this masterclass. I have shared storytelling tips and elements with my team. I have also used the framework in various presentations – I feel more aware of the impact I have by using storytelling techniques.
For more information about this course