Commercial Storytelling
Weapons of mass influence
Synopsis:
In a world of dry waffle and data-heavy communication, stories stand out.
Stories are powerful and memorable. They pre-date writing or numbers, and have been told for millennia. This workshop shows you how to use the power of storytelling in your business.
We use familiar stories and well-known communicators to tell you how stories are structured. Then we show you how to weave storytelling into your business communication, to transform both your message and its delivery. Put simply, numbers can support your case, but stories do the convincing. This is a skill that can serve you in every professional scenario.
Learning outcomes:
This masterclass is adaptable, to suit your needs. Typically, we help you to:
- Understand the four elements of an effective story
- Deconstruct current or past business messages, and transform them
- Identify the emotional levers in a story that can persuade others
- Practice and refine how you construct and deliver stories for commercial situations
Typical masterclass content:
We combine input, discussion and filming to give you a practical and engaging experience.
- Foundations – learning how to identify the building blocks
- Crafting – analysing your own content, and extracting useable materials
- Narrative – articulating the persuasive moral of the story
- Delivery – practising and refining how to tell your story for greatest impact
Feedback:
I'm a huge fan of this masterclass. I have shared storytelling tips and elements with my team. I have also used the framework in various presentations – I feel more aware of the impact I have by using storytelling techniques.
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