Learning outcomes:

This masterclass is adaptable, to suit your needs. Typically, we help you to:

  1. Understand the four elements of an effective story
  2. Deconstruct current or past business messages, and transform them
  3. Identify the emotional levers in a story that can persuade others
  4. Practice and refine how you construct and deliver stories for commercial situations

Typical masterclass content:

We combine input, discussion and filming to give you a practical and engaging experience.

  1. Foundations – learning how to identify the building blocks
  2. Crafting – analysing your own content, and extracting useable materials
  3. Narrative – articulating the persuasive moral of the story
  4. Delivery – practising and refining how to tell your story for greatest impact


I'm a huge fan of this masterclass. I have shared storytelling tips and elements with my team. I have also used the framework in various presentations – I feel more aware of the impact I have by using storytelling techniques.

For more information about this course

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